Dark_Gamer, suppose you were a web retailer having to spend £3000 a month advertising in magazines like PC Zone and other standard advertising. How would you feel that PC Zone always tells you what's new on STEAM, that you can go an BUY! STEAM is not a games publisher, it is a retailer.
STEAM save money by not having to advertise and yet thy change the rules so that an American pays $30 for something and a UK purchaser £30!
It is a retailer. It is a corporate entity. It is not a publisher.
If I were a web retailer I would send 3 press releases over 3 months, and if no coverage for my web retailer while STEAM got coverage, I would sue and I would win.