Some salient points and suggestions have been made in this thread, in my opinion. My sincere sympathies go out to the 1,000 individuals who will be in between jobs in short order.
As for EA itself here are my suggestions which might (though not guaranteed,) improve sales figures:
1) Drop the DRM SecuROM which does little to stop the serious pirates (and it only takes one to spread it on the internet). It's offensive, ineffective and it screws with PC users' private property which EA has no right to nor jurisdiction over.
2) Consider spreading major titles more strategically over the course of a year instead of creating a bottleneck release. This rings especially true during times where lots of people are feeling the economic pinch.
3) Change your reputation and public image, EA. Right now it is much maligned and mistrusted by what appears to be a not insignificant amount of gamers which is in part caused by dodgy customer service (ex. remember the debacle when Red Alert 3, I think it was, shipped with only 15 of the 16 digits needed in the activation code and EA asked people to guess the last digit? That's lame service,) and outright anger at the duplicitous money grabbing scams of limited activations (ex. Spore being advertised as having multiple accounts per game - it was even stated in the manual - only for paying customers to find out upon installation that they were asked to buy another copy for another profile; it was eventually changed after much outrage).