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Too good to be true: Why we should stay suspicious of cross-

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OPINION: Tim Clark wants clarity in games marketing

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Too good to be true: Why we should stay suspicious of cross-

Postby Penguin101 » 09 Apr 2013, 15:03

Of course most trailers are on high end PCs, that's why I usually wait for a platform specific trailer or gameplay footage from a specific platform.
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Too good to be true: Why we should stay suspicious of cross-

Postby Tailisjoy » 09 Apr 2013, 15:14

Red Bull never gave me wings.

Lynx has never gotten angels to fall from the sky.

Sky say that they produce must watch drama that the family can enjoy.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby richomack360 » 09 Apr 2013, 15:17

Same happens with any product really:

Eyelash boosters, with disclaimer text saying "enhanced post production"
Authentic Italian Goodfella's pizza - disclaimer at the bottom saying it was made in Ireland

Adverts need to grasp the person watching them, Trevor Beattie (Advert mogul) believes that the viewer decides within the first 5 seconds if something is worth getting or pursuing an interest in.

CGI is used to do just that, imagine if a CGI game trailer was replaced with actual in game footage....for example,

Resident Evil 6 - instead of seeing explosions and Michael Bay levels of silly you get the main character struggling to get over a cardboard box, wonky aiming or roundhouse kicking through a wall.

Relating to multi platform (and forward platforms) you will always see the best the dev can produce on the trailer, otherwise if they opted to show 360 footage when the game is also appearing on the rumour mongering 720 then the average consumer will say "OMG dat lookz rubbish!" and lose interest, then 300 comments later on a gaming website..

Same with cars, they will always show off the souped version of a vehicle, as it swans about a landscape whilst you are bombarded by some obscure European techno beat, then tell you at the bottom of the screen the model shown is a £20K version, and not the £10K one you can afford

Adverts are all about impact and brand awareness, details are all but virtually meaningless.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby Imaduck » 09 Apr 2013, 15:20

^ If by this point in the gen you havn't learnt the same lesson as penguin - there's no hope :lol:

BF4 was PC footage. That AC shot will be PC footage or a console bullshot, PC bullshot most likely :lol: . Always the same, either way, that ain't what you'll get. That's what they want you to THINK you get. Same with GTA V, the shots are so obviously doctored, there's no way the console versions will keep textures sharp at that distance or even have textures that high res. That's not me bashing, it's just well..... they run on the bits inside them, no voodoo :roll:

Only so much you can do with 1 pile of bits.

True Ric :lol:

Every single hair product ever advertised fixes every hair problem and feeds kids in Africa at the same time. Really just soap and extract of vegetarian in a bottle :roll:
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Re: Too good to be true: Why we should stay suspicious of cr

Postby sammikid » 09 Apr 2013, 15:28

Yeah, i'm still well peeved about this

http://www.youtube.com/watch?v=7NufHsmITjM
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Re: Too good to be true: Why we should stay suspicious of cr

Postby Dalaeck » 09 Apr 2013, 15:33

This is a very good article and it's an issue which shouldn't be trivialized. The companies are out to make money, they will put their best foot forward, but there should be rules.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby richomack360 » 09 Apr 2013, 15:46

Dalaeck wrote:This is a very good article and it's an issue which shouldn't be trivialized. The companies are out to make money, they will put their best foot forward, but there should be rules.


Such as ? (from a devil's advocate point of view)
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Re: Too good to be true: Why we should stay suspicious of cr

Postby sammikid » 09 Apr 2013, 15:47

Dalaeck wrote:This is a very good article and it's an issue which shouldn't be trivialized. The companies are out to make money, they will put their best foot forward, but there should be rules.

There are rules in place, but if people are stupid enough to believe that using Lynx attracts women etc. then there are some people who just can't be helped.

As George W once said
"Fool me once, shame on.... shame on you. If you fool me, can't get fooled again"
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Re: Too good to be true: Why we should stay suspicious of cr

Postby runadumb » 09 Apr 2013, 15:49

Dalaeck wrote:This is a very good article and it's an issue which shouldn't be trivialized. The companies are out to make money, they will put their best foot forward, but there should be rules.


Come on though, as the article even states this has been going on forever. Even my much younger, single digit age self knew whenever I looked at the back of the cassette tape when it wasn't pictures of the C64 version.

Anyone that watched that BF4 trailer and expected it to be like that on the PS3/360 doesn't play on those systems very often. If a 9 year old can figure it out... :shock:

At least the games will mostly look like that when I play them, on my High-end PC 8)
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Re: Too good to be true: Why we should stay suspicious of cr

Postby Tim Clark » 09 Apr 2013, 15:59

Well, as for which rules should be in place, obviously ASA can adjudicate on cases of misselling – i.e. suggest a product is something, or can do something, which it isn't/can't. But additionally, I'd like in-game footage and trailers for all multiformat games to have a little disclaimer that says 'PC version shown', 'PS4 version shown, 'Atari Lynx version shown'…

Can anyone tell me why that would be a bad thing? Or difficult to implement?

I'm slightly surprised some folk seem so accepting of this sort of thing from advertising. I get that commercialism is cutthroat, but consumers are powerful. If there's enough demand for it to be done a certain way, then companies will respond.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby richomack360 » 09 Apr 2013, 16:08

Tim Clark wrote:
Can anyone tell me why that would be a bad thing? Or difficult to implement?


It's not difficult, but when you consider that the latest Fiat500 advert states "do not attempt, Fiction" when you see the car's driving underwater, you do wonder at the average intelligence of some people, which creates the demand /necessity for the disclaimer
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Re: Too good to be true: Why we should stay suspicious of cr

Postby Tailisjoy » 09 Apr 2013, 16:10

Tim Clark wrote:I'm slightly surprised some folk seem so accepting of this sort of thing from advertising.

No one is saying that people should be allowed to get away with outright lies or misinformation, but there are laws to prevent that. What we are saying is if you think you've been duped because you've been shown the high end version of a game and it doesn't match up to your 360 or PS3 version then your naiviety is your own fault.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby ________________ » 09 Apr 2013, 16:16

If you watch real in-game trailers on youtube at 480p, you wont be disappointed when you play the game.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby Very_Silver_Ownz » 09 Apr 2013, 16:54

runadumb wrote:
Dalaeck wrote:This is a very good article and it's an issue which shouldn't be trivialized. The companies are out to make money, they will put their best foot forward, but there should be rules.


Come on though, as the article even states this has been going on forever. Even my much younger, single digit age self knew whenever I looked at the back of the cassette tape when it wasn't pictures of the C64 version.

Anyone that watched that BF4 trailer and expected it to be like that on the PS3/360 doesn't play on those systems very often. If a 9 year old can figure it out... :shock:

At least the games will mostly look like that when I play them, on my High-end PC 8)


You will be lucky to get those graphics for Battlefield 4 even on a high end PC. That trailer was based on the fastest PC graphics card so unless your loaded and money grows on trees for you your not gonna get those graphics on your PC.
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Re: Too good to be true: Why we should stay suspicious of cr

Postby runadumb » 09 Apr 2013, 17:07

Very_Silver_Ownz wrote:
You will be lucky to get those graphics for Battlefield 4 even on a high end PC. That trailer was based on the fastest PC graphics card so unless your loaded and money grows on trees for you your not gonna get those graphics on your PC.


The demo was running 60fps at 3K resolution. The 7990 they were using is overkill for more modest 1080p displays.

I will also be jumping on the next batch of GPU's whenever they finally appear. Tis been ages.
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