They are playing a tricky game there! Titles like Journey and Flower only appeal to a certain type of gamer, despite the critical success, and a short experience like that is always going to be sold for less than a big Hollywood-style blockbuster. I'd like them to do an underwater game similar to Endless Ocean but with that Thatgamecompany magic. Wouldn't make them money though. The pursuit of money and the pursuit of art creation are very hard to combine effectively.