Skullet wrote:I have no idea who this Kevin Butler charcter is but this seems like an utterly pointless lawsuit.
How have you missed Kevin Butler? He was everywhere on game sites for about a year. He's one of the best adverts Sony have ever come up with (which admittedly is not hard). Have a butchers on youtube at his ads and then the bridgestone ad. Protecting your adverts is kind of important, this lawsuit was not pointless.
He should have told bridgestone advertising the car is fine but I shouldn't be in the section with the games console.
I haven't seen a TV advert for years and I either block or don't pay much attention to ads online, but will have a look on Youtube and see what all the fuss is about. I agree protecting your adverts or image is important, but its still a pointless lawsuit to me as I don't know who Kevin Butler is.
Bridgestone probably paid him extra to play the Wii, if not they should have as its gotten them way more attention than the original ad probably did.