Drusus wrote:c. E3 has a gigantic amount of people watching, it's huge free advertising, two odd hours of it...free.
E3 is far from free.
A small booth, last time I checked, cost about $1500 - that's just for a cubicle's worth of show space on the main floor, the theatre is another matter altogether although I imagine big hitters get to buy a package from the event organisers.
E3 is a hugely expensive deal for all concerned - that's a very good reason why the last few years have been dog s**t, the 3DS reveal not-with-standing, that was the last ace thing to happen at E3 IMO. But in order to clear coverage of E3, each provider must convince the finance directorship that they're going to be showing the right merchandise to justify the cost of such a large spend. It's f**k all to do with gamers, really. We'll spend not matter what, the real targets are those that don't... which leads me neatly onto the PS4, and something it will have in common with the new Xbox.
Getting more people to spend more often, calling that and will be ready with my finger on the smug mode switch when
it comes to pass.
Why am I so sure? The top ten smart phone and tablet games of last year are almost all free, in fact without checking while I type, I actually think they are all free with IAPs generating huge amounts of revenue... this is the most attractive financial model in place at the moment and you can all bet your pubeless little love eggs that MS and Sony have been salivating over a way to introduce these models onto their new machines.