Square Enix expects £42m loss

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Disappointing first-half results due to below-par sales of a "major HD game"

Final Fantasy publisher Square Enix has told investors it may announce a loss of about £42 million when it reports on trading for the first half of its financial year.... read more

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Square Enix expects £42m loss

Postby Gambini » 31 Oct 2012, 13:04

Square Enix expects its full year profit to come in at about £27 million.


...which pretty much makes the rest of the article pointless. :|
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Re: Square Enix expects £42m loss

Postby Skullet » 31 Oct 2012, 13:40

Any company that uses the phrase "major HD game title" instead of the word "game" frankly deserves to lose money.
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Re: Square Enix expects £42m loss

Postby martinawatson » 31 Oct 2012, 13:41

Gambini wrote:
Square Enix expects its full year profit to come in at about £27 million.


...which pretty much makes the rest of the article pointless. :|



Although does say they havnt got a lot to play with in making new games. It would make sense to do another crystal defenders for Iphone/android/vita/ wii u , well all formats basically , and a few more games like that really.
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Re: Square Enix expects £42m loss

Postby Rob Crossley » 31 Oct 2012, 13:51

Gambini wrote:
Square Enix expects its full year profit to come in at about £27 million.


...which pretty much makes the rest of the article pointless. :|


I think it's important to understand these facts:

Square Enix has lowered expectations on how much it expects to make.
It has predicted a small profit in a highly competitive market where huge profits and revenues are necessary to breed confidence.
Its games are not selling as well as expected.
It believes it will return to profit.

If you consider that pointless data then, well, there's not much I can do for you really.
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Re: Square Enix expects £42m loss

Postby budge » 31 Oct 2012, 14:04

This doesn't bode well for the subscription price of FFXIV on PS3.
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Re: Square Enix expects £42m loss

Postby JamesAndTaxes » 31 Oct 2012, 14:04

Rob Crossley wrote:
I think it's important to understand these facts:

Square Enix has lowered expectations on how much it expects to make.
It has predicted a small profit in a highly competitive market where huge profits and revenues are necessary to breed confidence.
Its games are not selling as well as expected.
It believes it will return to profit.

If you consider that pointless data then, well, there's not much I can do for you really.


The article title is 'Square Enix expects £42m loss'... which pretty much makes the rest of your 'dickheaded' response pointless
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Re: Square Enix expects £42m loss

Postby flash501 » 31 Oct 2012, 14:06

Skullet wrote:Any company that uses the phrase "major HD game title" instead of the word "game" frankly deserves to lose money.


That right there is what's wrong with a lot of devs/pubs nowadays. They seem to be all too happy to pump millions of pounds into a game to make it look as pretty as possible, while actual gameplay (the important bit) is forced to take a back seat. Square Enix are the biggest culprits of this, imo.
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Re: Square Enix expects £42m loss

Postby Chris_Shanahan87 » 31 Oct 2012, 14:25

Skullet wrote:Any company that uses the phrase "major HD game title" instead of the word "game" frankly deserves to lose money.


why? they were probably just differentiating between their mobile / handheld games.
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Re: Square Enix expects £42m loss

Postby StonecoldMC » 31 Oct 2012, 14:26

JamesAndTaxes wrote:
Rob Crossley wrote:
I think it's important to understand these facts:

Square Enix has lowered expectations on how much it expects to make.
It has predicted a small profit in a highly competitive market where huge profits and revenues are necessary to breed confidence.
Its games are not selling as well as expected.
It believes it will return to profit.

If you consider that pointless data then, well, there's not much I can do for you really.


The article title is 'Square Enix expects £42m loss'... which pretty much makes the rest of your 'dickheaded' response pointless


Nice response. Thanks for engaging with the community Rob, this is what you should get used too.

Deary f**king me.
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Re: Square Enix expects £42m loss

Postby Chris_Shanahan87 » 31 Oct 2012, 14:31

It's hard to feel sympathy for a company that has been sitting on a goldmine for the past 6 years and refuses to give fans what they want. FFVII isn't my favourite Final Fantasy by a long shot, but why ignore the highest demand in gaming?
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Re: Square Enix expects £42m loss

Postby FishyGinger » 31 Oct 2012, 14:37

StonecoldMC wrote:
Deary f**king me.


If I report you for swearing would you issue yourself a warning? :D
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Re: Square Enix expects £42m loss

Postby StonecoldMC » 31 Oct 2012, 14:40

FishyGinger wrote:
StonecoldMC wrote:
Deary f**king me.


If I report you for swearing would you issue yourself a warning? :D


The way im feeling right now, ill happily ban my self for 2 weeks :lol: .
"Nintendo want to make money by supplying fun, Sony want to make money by supplying Art, MS want to make money."

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Re: Square Enix expects £42m loss

Postby lonewolf2002 » 31 Oct 2012, 14:41

JamesAndTaxes wrote:
Rob Crossley wrote:
I think it's important to understand these facts:

Square Enix has lowered expectations on how much it expects to make.
It has predicted a small profit in a highly competitive market where huge profits and revenues are necessary to breed confidence.
Its games are not selling as well as expected.
It believes it will return to profit.

If you consider that pointless data then, well, there's not much I can do for you really.


The article title is 'Square Enix expects £42m loss'... which pretty much makes the rest of your 'dickheaded' response pointless


And underneath the title it says 1/2 year results, :lol: and that the 27m will be full year forecasted profit whats not to understand?
What you need to remember is that there's what people want to hear, there's what people want to believe, there's everything else, THEN there's the truth!

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Re: Square Enix expects £42m loss

Postby StonecoldMC » 31 Oct 2012, 14:48

Don't actually read the full article and make a sensible comment Wolf. You know better than that :wink: !
"Nintendo want to make money by supplying fun, Sony want to make money by supplying Art, MS want to make money."

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Re: Square Enix expects £42m loss

Postby FishyGinger » 31 Oct 2012, 14:52

StonecoldMC wrote:
The way im feeling right now, ill happily ban my self for 2 weeks :lol: .


Don't be like that darling. You know I'd never report anyone, especially you. I love you.

This is all incredibly....something...though. I'm not sure what something is, but this is certainly it. And a lot of it too.
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