to join the CVG community. Not a member yet? Join now!
CVG

LIKE: The PlayStation Adverts

Your comments on our articles.

How Sony conquered worlds with provocative and powerful messages that defined an era

Welcome to LIKE, our new semi-regular series where we praise the wonderful oddities, small miracles and flashes of genius that, in their own specific ways, have enriched videogame history.... read more

Moderators : CVG Staff, CVG Moderators

LIKE: The PlayStation Adverts

Postby StonecoldMC » 02 Aug 2012, 15:29

Those old Sony adverts were brilliant!

I remember seeing them and thinking that I need to get a Playstation!

They have dropped the ball this Gen, big time, and its probably one of the main reasons (along with the price) that they find themselves in 3rd place in the War.

They have redeemed themselves with the Michael advert, so maybe moving forward they'll get back to their roots.

Oh and 2 points. I really dont like the Kevin Butler ads and you guys are defo biased towards Sony CVG, damn you, damn you all to Hell :wink: .
"Nintendo want to make money by supplying fun, Sony want to make money by supplying Art, MS want to make money."

INTERNET, APRIL 2014
User avatar
StonecoldMC 81
Global Moderator
 
Posts: 13864
Joined: 14 May 2007, 20:47
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby Sangor » 02 Aug 2012, 16:03

It's easy to forget just how good some of the original Playstation adverts were, the Double Life advert could still be used today.
Costa Panayi
User avatar
Sangor 51
 
Posts: 424
Joined: 04 Feb 2011, 10:43
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby El Mag » 02 Aug 2012, 16:08

Some of the original adverts didn't make me want a PlayStation.

They made me want magic mushrooms and a bottle of absinthe.
Like a midget at a urinal, I was going to have to stay on my toes.
User avatar
El Mag 68
 
Posts: 8941
Joined: 14 Sep 2010, 12:20
Location: United Kingdom
Xbox Live: El Maggio
PSN ID: ElMagnifico83

Re: LIKE: The PlayStation Adverts

Postby StonecoldMC » 02 Aug 2012, 16:13

Wipeout made me want mushrooms and absinthe.

I got some and it was the best audio visual experience Ive ever had, though I did have to lock myself in my room for about 6 weeks after it.
"Nintendo want to make money by supplying fun, Sony want to make money by supplying Art, MS want to make money."

INTERNET, APRIL 2014
User avatar
StonecoldMC 81
Global Moderator
 
Posts: 13864
Joined: 14 May 2007, 20:47
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby richomack360 » 02 Aug 2012, 16:17

They were not as good as the cyber razor cut adverts from Sega !
Twitter - @richomack360, XBL: richomack360

R.I.P. Rik Mayall - British comedy has lost an icon and a jolly nice b'stard.
User avatar
richomack360 60
Global Moderator
 
Posts: 3635
Joined: 25 May 2011, 08:55
Location: United Kingdom
Xbox Live: richomack360

Re: LIKE: The PlayStation Adverts

Postby Two Pennys Worth » 02 Aug 2012, 16:18

What happened this gen then because SONY hardly do any tv advertising now. I bought a Vita about 2 months ago and most of my mates had not even the faintest clue what i was talking about when i said i'd bought one.
Two Pennys Worth 56
 
Posts: 790
Joined: 21 Aug 2011, 19:54

Re: LIKE: The PlayStation Adverts

Postby El Mag » 02 Aug 2012, 16:19

First thing that came to mind reading that Stone was Renton from Trainspotting!

Image
Like a midget at a urinal, I was going to have to stay on my toes.
User avatar
El Mag 68
 
Posts: 8941
Joined: 14 Sep 2010, 12:20
Location: United Kingdom
Xbox Live: El Maggio
PSN ID: ElMagnifico83

Re: LIKE: The PlayStation Adverts

Postby Megatrons_Fury » 02 Aug 2012, 16:27

I'm slightly annoyed you didnt show the original PS 1 adverts which were anti playstation group SAPS.

Society Against Playstation.....

Dont play playstation..... Play STICK!

Awesome adverts in a 1950's retro house with a guy who looked like he was from the FBI.

Sony's advertising used to be amazing and the current American adverts are still great, its just the rubbish Euro advertising that lets everything down.

Kevin Butler is quite simply fantastic, the advert where he came back and fired the flame arrow made me laugh so much i nearly died..... How come thats not on your video player, its the best one.


............. For Michael.
Image
User avatar
Megatrons_Fury 50
 
Posts: 1176
Joined: 15 Feb 2011, 15:54

Re: LIKE: The PlayStation Adverts

Postby StonecoldMC » 02 Aug 2012, 16:36

El Mag wrote:First thing that came to mind reading that Stone was Renton from Trainspotting!

Image


That's pretty much how I looked, though I felt more like this:


Image


HURRY UP TRAIN!!!
"Nintendo want to make money by supplying fun, Sony want to make money by supplying Art, MS want to make money."

INTERNET, APRIL 2014
User avatar
StonecoldMC 81
Global Moderator
 
Posts: 13864
Joined: 14 May 2007, 20:47
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby rjdjones » 02 Aug 2012, 17:04

"... and conquered worlds"

favourite playstation advert so far.

The Michael one was good, but I think they made a mistake using a name, they should've used "you" and talked to the viewer instead.

But the banned Xbox ad with the baby being fired out from the woman, and then aging while flying through the air ... Playstation should do ads like this.

http://www.youtube.com/watch?v=TrVTH5R-INw
rjdjones 20
 
Posts: 29
Joined: 09 Oct 2010, 15:19
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby Sleepaphobic » 02 Aug 2012, 17:44

Am I the only one who liked the baby commercial?
Some cheerleader at school or hot secretary at the office may not think you are cool but let’s be real, those very same bitches don’t love bacon and still use IE to explore the web.
Sleepaphobic 52
 
Posts: 1929
Joined: 27 Nov 2008, 22:03
Location: United Kingdom
Xbox Live: Sleepaphobic
PSN ID: Sleepaphobic
Steam: Sleepaphobic

Re: LIKE: The PlayStation Adverts

Postby flyfletch » 02 Aug 2012, 19:35

Then completely dropped the ball....
User avatar
flyfletch 71
 
Posts: 5237
Joined: 25 Nov 2009, 13:18
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby Megatrons_Fury » 02 Aug 2012, 19:41

There are over 100 megadrive games.......

They get faster, they get harder!

What are you going to do to keep up?

Now that was an advert.
Image
User avatar
Megatrons_Fury 50
 
Posts: 1176
Joined: 15 Feb 2011, 15:54

Re: LIKE: The PlayStation Adverts

Postby flyfletch » 02 Aug 2012, 20:01

Megatrons_Fury wrote:There are over 100 megadrive games.......

They get faster, they get harder!

What are you going to do to keep up?

Now that was an advert.



Those were the days eh?? lol Dont you start me on the nostalgia again lol To this day, i aint watched a single (video game) advert that beats Sega's pirate TV adverts, they were amazing!
User avatar
flyfletch 71
 
Posts: 5237
Joined: 25 Nov 2009, 13:18
Location: United Kingdom

Re: LIKE: The PlayStation Adverts

Postby toaplan » 02 Aug 2012, 20:17

Sega is the company that pioneered cool/edgy console advertising. From the Mega Drive Wiki-page:

"Sega's advertising continued to position the Genesis as the "cooler" console, and at one point in its campaign, it used the term "Blast Processing" (the origin of which is an obscure programming trick on the console's graphics hardware to suggest that the processing capabilities of the Genesis were far greater than those of the SNES). A Sony focus group found that teenage boys would not admit to owning a Super NES rather than a Genesis."

Sony seems to have studied Sega's marketing and taken quite a few cues from Sega's playbook. They still innovated, by taking things in a more surreal and weird direction, especially with the "Third Place" ads. But my favourite ad remains "Genesis does what Nintendon't", which perfectly encapsulated the attitude of Sega (and Sonic) in the '90s.
User avatar
toaplan 74
 
Posts: 2793
Joined: 12 Jun 2011, 20:04
Location: Finland

Next

Who is online

Users browsing this forum: Daytrader, Google [Bot], Yahoo [Bot] and 9 guests

The forum teamDelete all forum cookiesAll times are UTC [ DST ]