Hohoho. That Play price sounds very much like a ME FIRST! ME FIRST! effort.
They waited for the Kinetic announcement and stuck a healthy pre order price on there (as in "f**k it, if they charge double what the yanks get then we can comfortably start out with that as an estimate").
It'll probably end up £130 or thereabouts in the UK, then when they sell f**k all units due to a TERRIBLE "Wii too" opening line up they'll reduce it to around £100 and with the first crop of decent third party games on the horizon it'll start selling to more hardened gamers.
A decent bundle with the new slim xbox for about £250 would sell a frankly f**king ridiculous amount of units.
"if you dont like it do one elsewhere. stop getting up in arms as someone doesnt agree with you." - svd_grasshopper